Professional Journey

User Acquisition Manager

I monitored and improved marketing initiatives, boosting campaign success rates by 25%. Managing a team of 13 supervisors and 200 promoters, I increased productivity by 75% and improved marketing ROI by 35% on a $1.5M annual budget. I launched three new marketing initiatives, generating over 59,000 new users with a 50% retention rate. I developed KPIs, led go-to-market strategies, and executed marketing plans, resulting in a 30% growth in customer acquisition and a 25% increase in product adoption.

Product Operations Manager

I pioneered the LetsChat App activation on feature phones and smartphones in Ibadan, engaging about 30,000 users. I organized marketing storms to various villages, significantly increasing retention and expansion, and carried out community-targeted activations, leading to over 60% mobile penetration within Ibadan. Ensuring a 70% user retention rate from these activations, I also organized events and media advertising, further boosting retention and rapid expansion.

Business Development Executive

Develop and implement strategies to acquire new clients for IT augmentation, custom development, School Track, and Electronic Recording Management (ERM) systems. Build and maintain strong relationships with potential and existing clients to ensure long-term business success. Conduct market research to identify opportunities, analyze competitors, and tailor offerings to meet client needs. Collaborate with internal teams to ensure seamless delivery of services and exceed client expectations. Prepare and present proposals to prospective clients, showcasing solutions to address their business challenges.

Product Marketing Associate

Design and execute go-to-market strategies to drive product adoption and increase user engagement. Conduct market research to refine product positioning and messaging, ensuring alignment with customer needs. Analyze product performance metrics and user feedback to optimize marketing campaigns and improve user satisfaction. Collaborate with cross-functional teams to ensure successful product launches and ongoing marketing efforts.