Professional Journey

User Acquisition Manager

I monitored and improved marketing initiatives, boosting campaign success rates by 25%. Managing a team of 13 supervisors and 200 promoters, I increased productivity by 75% and improved marketing ROI by 35% on a $1.5M annual budget. I launched three new marketing initiatives, generating over 59,000 new users with a 50% retention rate. I developed KPIs, led go-to-market strategies, and executed marketing plans, resulting in a 30% growth in customer acquisition and a 25% increase in product adoption.

Product Operations Manager

I pioneered the LetsChat App activation on feature phones and smartphones in Ibadan, engaging about 30,000 users. I organized marketing storms to various villages, significantly increasing retention and expansion, and carried out community-targeted activations, leading to over 60% mobile penetration within Ibadan. Ensuring a 70% user retention rate from these activations, I also organized events and media advertising, further boosting retention and rapid expansion.