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Hello! I AM

Blessing
Abimbola

PRODUCT MARKETING MANAGER

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Hi, my name is Blessing,
I am a Product Marketer based in Lagos.

With experience in user acquisition and product operations, I am now transitioning into product marketing. My background in driving user growth and managing product operations has provided me with a solid foundation to excel in this new role.

My journey into product marketing builds on my experience as a User Acquisition Manager and Product Operations Manager. In these roles, I successfully drove user growth strategies and collaborated closely with cross-functional teams to ensure smooth product launches. These experiences have naturally led me to pursue a career in product marketing, where I can leverage my skills in understanding market dynamics and enhancing user engagement.

In my previous roles, I worked closely with product managers, sales teams, and designers to align our strategies with market needs. Now, as I transition into product marketing, I am excited to apply my experience in user acquisition and product operations to create impactful campaigns that drive both user growth and product adoption.

With a strong background in user acquisition and product operations, I am now honing my skills in market research, product positioning, and go-to-market strategies to effectively target customer segments and meet market needs.

I am confident that my skills and experience will add value to your team, and I am eager to discuss any potential opportunities with you

Projects I have worked on

Market Research and Analysis

Conducting market research to understand customer needs and preferences, analyzing competitor products and market trends, and identifying target customer segments.

Go To Market Strategy

Planning and executing product launches, coordinating with cross-functional teams for product development and marketing, and managing timelines and budgets for product launches.

Product Positioning and Messaging

Developing unique value propositions for products, crafting compelling messaging and positioning statements, and creating buyer personas to guide marketing strategies.

Language Skills

0%
English
0%
French
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Yoruba

Hard Skills

Training and Development
Project Management
Data Management
Marketing Technologies
Customer Service
Team Leadership

I am privileged to have worked with these companies:

Reviews

Carlos Yang

Carlos Yang

Team Leader

"Blessing is a top performer and she constantly exceeded my expectations. She was consistent across the year on delivering quality results. She is very attentive to the needs on her team, while ensuring each member achieves good result".

Liyuan Zhao

Liyuan Zhao

Regional Manager

"I had the opportunity to collaborate with Blessing, and I must say she is incredibly talented. Her ability to understand our brand and translate it into effective marketing strategies was impressive. Blessing's campaigns were intuitive, data-driven, and significantly enhanced our overall customer engagement and acquisition. Her strategic thinking and creativity are top-notch, and she consistently delivers results. I look forward to working with her again!"

Damilare Oladipo

Damilare Oladipo

Product Manager

"If someone asked me to assemble my ideal team, Blessing would be the first person that comes to mind. Her dedication, expertise, and ability to drive results are unmatched. I have full confidence in her skills and know that with her on the team, we are set up for success."

Looking for a product marketer with a solid foundation in user acquisition and product operations? Let's discuss how my unique experience can add value to your team.

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